JoAnn Attison,
Copywriter
ph: 516-971-0782
joann
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My name is JoAnn Attison, and I’m a copywriter. And it is my positive, down-to-earth approach to life that shines through in my copy.
I specialize in healthcare copy. That includes pharmaceuticals, medical devices, nutritional products & services, and alternative treatments.
I can be the marketing writer behind your future success. I can take your maglog, direct mail, e-mail, web page, brochure or other promotional package and turn it into profits for you. I know the elements of copy that work.
Not your average health industry copywriter:
I’ve been in the healthcare industry for over 15 years. I’ve worked in pharmacies, hospitals (including psych, rehab and geriatric), retail and mail order facilities. I’m also a Certified Pharmacy Technician.
I have met with YOUR clients. I know their concerns and understand what they want.
I’ve taken courses from the American Writers & Artist, Inc. and had personal instruction from an award-winning copywriter, Steve Slaunwhite. So that means…
I can write benefit - driven headlines and copy that have proven to obtain results time after time. I know the letter formats that catch the attention of an otherwise highly distracted public.
Don't make the mistake of hiring just any writer off of the internet. The marketing of your business is too important to leave up to the inexperienced writer. I know the elements of copy that create the results you need.
A Rx for Information
Can you trust anyone these days?
We’re living in an age that’s overloaded with information, and the public believes less & less of it. The government is lying to us. We’re bombarded with promises of “Get Rich Quick,” “You Can, Too,” & “Killer Abs in 30 Days.”
So when advertisements start peddling the next snake oil, we’re more than skeptical. We darn right shut it out.
How do you warm up your customer to listen to you?
Well, forget the fishy headlines. That’s a dead giveaway. “Make Money Now.” “Cure (fill in the blank) now.” You can smell the insincerity.
Don’t be vague, either. “The Natural Way to Weight Loss.” The audience is not going to waste their time skimming through the article for the answer. And even if they are, it’s more for a punch line than a solution.
What does work? Facts. Specifics. Information.
“Increase Your Sales By 300% With 5 Old-Fashioned Secrets.”
The benefit, along with a specific goal, is listed. The solution is announced, too. And doesn’t the solution sound simple by calling it old-fashioned?
“Why Am I Endorsing BIRDFOOD?”
I love this one. It IS bird food! You can’t get more specific than that. The headline sparks interest, identifies the product and opens the customer up to a discussion. It feels like the customer is daring the advertiser to prove themselves.
And don’t just stop at the headline. The copy has to prove itself throughout the body. Statistics, testimonials, research. It the content that people search for everyday.
If you provide concrete benefits for your customer, they’re more apt to listen.
What I Do
You'll receive inspired, innovative sales copy that sprinkles in techniques that have been proven to generate real results.
You can count on me to deliver the persuasive copy you’re looking for. Every time.
Call Me Today!
Please contact me anytime! I look forward to hearing from you.
516-971-0782
“JoAnn is a skilled writer and understands how to connect persuasively with a business audience. In addition, she thoroughly understands the best practices of no-hype, high-results copywriting!”
Steve Slaunwhite
Author,
The Everything Guide
To Writing Copy
"Joann's ability as a copywriter exceeds far beyond anyone I know in this field. My jobs resulting from her professionalism in copywriting has convinced me that this is the person you want to hire to do the work right for your advertisements.
She manages to grasp the public with her creative innovative phrases that keep people interested in your advertisement. As a result, I got the feedback that helped me succeed with my business."
Betty
Professional Organizer
ph: 516-971-0782
joann
